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Ready to ride the no-code wave? Elementor Templates have revolutionized how we build websites, and there’s serious money to be made. These easy-to-create static themes have opened doors for both software makers and creative professionals who want to cash in on the no-code movement.
I discovered this goldmine after joining Freemius — I was amazed by how block editors and full site editing (FSE) have transformed the WordPress landscape. While some worried this signaled the death of traditional themes, Freemius CEO Vova Feldman saw it differently: as an opportunity, rather than a threat.
Enter Elementor — the game-changing page builder that’s been democratizing web design since 2016. It’s been empowering creators — coding skills optional — to shape the future of web design and turn a profit while doing it.
To show you exactly how to tap into this market, I’ve gathered insights from four WordPress powerhouses:
- Matt Medeiros from The Matt Report
- Jacob Stimpson from Starfish Reviews
- Mohamed Moussa from ThemesCamp
- Amit Keren from Unlimited Elements
But first, some background.
What Is Elementor and What Are Templates?
Elementor was founded by Yoni Luksenberg and Ariel Klikstein to make web creation easier for professionals like them. Long story short, Elementor currently powers 7% of the internet and has more than 10 million active installs (yep, you read that right).
So, what exactly does Elementor do?
Elementor is a no-code drag-and-drop front-end page builder and editor that helps you create websites using Templates.
According to Elementor, Templates let you convert a design into a static document. Essentially, a Template can either be an entire web page or a single element — like a header or footer — that can be used on countless web pages.
Getting started with Elementor is simple:
- Add the free Elementor plugin to your WordPress website and activate it
- Add a new page on WordPress and click the ‘Edit With Elementor’ button
- Start building web pages using Elementor’s Templates
Why Are Page Builders Like Elementor Groundbreaking for Designers and Non-Dev Web Creators?
Traditionally, WordPress theme developers must know HTML, CSS, and programming languages like JavaScript and PHP to build websites. Creating a theme from scratch is a very intricate task: you need to build different templates for each page, manually add filters for various functionalities, and rely on plugins for visual customizations.
That’s where no-code page builders like Elementor step in. These offer pre-built code infrastructure through a simple drag-and-drop interface. Instead of writing complex code, users can now create, save, and export Templates — from entire web pages to specific components — using a visual WYSIWYG editor.
This possibility is particularly game-changing for designers, who can now transform their Photoshop or Figma designs into functional Elementor templates without touching a line of code. Under the hood, Elementor handles all the technical heavy lifting by converting design configurations into JSON settings files, which you can easily transport and render across any Elementor-powered website.
How To Get Started and Sell Elementor Templates
The bare minimum required to install the Elementor plugin and create and sell Elementor Templates is to have a blank WordPress website.
Now, let’s get into Template creation 101.
For absolute beginners, Elementor Academy has a cool 13-part video tutorial course that shows you how to create a no-code website (or Template) from scratch with the Hello Theme in WordPress. Once you’ve covered this, you’ll have a solid foundation to build on.
While you’ll be able to build, export, and sell Elementor Templates with the free version of Elementor, I suggest subscribing to Elementor Pro if you’re going to take a serious stab at monetizing them.
The pro version lets you build header and footer Templates that can be stored in Template Kits, and it also supports FSE.
Template Kits are a combination of multiple Templates that allow you to create a multi-page website, but more on that in a second. The pro version also gives you access to extra customization functionalities, seamless form integration, professional Templates and blocks, and key professional widgets and features.
You can find out more about the differences between the pro and free versions in this Elementor’s guide. Now, on to Elementor Template Kits…
What Are Elementor Template Kits?
Each Template within a Template Kit is a separate page — Homepage, About Us, Blog, Contact, etc. — or element (like a footer) that includes all standard components and functionalities.
This Elementor blog post (featuring a complementary video tutorial), breaks it down piece by piece and shows you how to build a Template Kit from scratch. Just don’t forget to save it once you’re done!
Importing and Exporting Templates and Template Kits
Elementor has lots of practical tutorials to help you understand every step of the template creation journey, like this step-by-step guide on saving, importing, and exporting single Templates from the Template Library.
This tutorial explains how to download Template Kits as a .ZIP file with the Export Kit function. As a bonus, any content created with additional plugins will be exported with a full Kit if selected. I also recommend watching this tutorial, which shows you how to import Template Kits.
Knowing how to import and export Elementor Templates and Template Kits is essential because:
- You’ll likely need to provide most of your customers with some support and guidance when they install a Template or Kit.
- Importing previews of your Templates and Kits to your online store is essential since customers will want to get a look at your products before committing with cash.
How To Sell Elementor Templates and Template Kits
This stage is where the real beauty comes in.
First off, you are under no obligation to sell Elementor Templates on Elementor’s store. In fact, the only Templates and Template Kits they list are created in-house.
You can sell custom-designed Templates and Kits on marketplaces, with Envato’s ThemeForest and Envato Elements being the best-known. From our research, Template Kits are the favored product offering on marketplaces. My guess is that it’s because they’re a more comprehensive solution and offer more functionality and variety to customers.
Envato lists some requirements for WordPress Template Kits, and — at the time of writing — only allows them to be built with Elementor.
Envato also has a handy tutorial on how to create Template Kits. If you choose to sell Elementor Template Kits there, you’ll need to download the Template Kit – Export plugin to export them before uploading them to the marketplace.
Other marketplaces that sell them include:
However, you’re by no means confined to marketplaces. There’s another — potentially more lucrative — avenue to sell Elementor Templates and Kits…
A Potential Goldmine for Your Online Store
Back on the subject of no-third-party-required: There is a massive opportunity to sell Elementor Templates and Template Kits on your own website.
The scale of the operation is up to you.
You could aspire to grow it into a full-time business or employ Templates as another product category in your existing inventory. Templates and Kits are relatively easy to build on Elementor, so you might be able to create one or even a few of them daily.
Now, how much would you charge for your Templates and Kits?
Because of their popularity, my pricing recommendations are based on the going rates for Template Kits on marketplaces.
Template Kits prices on ThemeForest range between $7 and $50, with the most common price being $24 (some require the user to have Elementor Pro installed). When selling Elementor Template Kits outside of marketplaces, prices fall within the same price range. Many independent sellers offer ‘all access’ memberships for $100+ to their entire Template Kit library.
If you start by selling even one Template Kit a day through your own online store at a once-off price of $24, it’s a clean and easy sale. You won’t need to provide mandatory post-sale support or hosting or pay commission fees to a marketplace.
This opportunity is not only limited to the digital creator market. WordPress plugin and theme makers also stand to capitalize, since they can draw on their experience to build and sell Elementor Templates and Kits that tick all the boxes a good website should tick.
Note: If you’re worried that these products might be too difficult to market or that the marketplace monopoly could dwarf your efforts, fear not. Freemius has your back, and we can provide you with an eCommerce sales solution to help you succeed. Learn how to get started with Freemius.
Deciding to sell Elementor Templates and Kits is a legitimate prospect that looks great on paper. But, while the Elementor market has indeed surpassed niche status, there is little wisdom or guidance on how to sell them as a full-fledged venture.
To get the inside scoop, I reached out to four WordPressers — Matt, Jacob, Mohamed, and Amit — who’ve had success with Elementor products — below, you’ll find their best tips and insights from real-life experiences.
Matt Medeiros’s Tips to Help You Sell Elementor Templates and Template Kits
Matt is one of the WP pros featured in our 56 WordPress Experts to Follow Online article. He has vast business experience in the WordPress ecosystem and is arguably best known for presenting The Matt Report, a podcast and blog about digital entrepreneurs and the products and services they use to build their businesses online.
Matt is also Director of Podcasting Success at Castos, where he coaches clients on creating and managing successful podcasts for their brands.
Castos’s Seriously Simple Podcasting plugin offers a Template Kit as a free bonus for Elementor or Elementor Pro subscribers. According to Matt, this has been a big marketing draw for them.
How Have Elementor Template Kits Benefitted Castos’s Product Offering?
Castos’s customers are podcasters — not developers —so including a Template Kit with each sale bypasses a potential technical hurdle. Specifically, when customers are recording podcasts and trying to promote their content, figuring out how to build a website from scratch is probably the last thing they have the time or energy for.
Elementor offers a great, easy way to build a website. By including a Template Kit as a free add-on, we provide our customers with awesome extra value in turn. And if they have Elementor Pro installed, there’s also the opportunity to work with stuff like dynamic content.
Customers don’t need to figure out how to query WordPress websites or display all of their podcasts as custom post types, since this is already included in the Template Kit — all they need to do is enable the functionalities they’d like to use.
How to Start a Business and Sell Elementor Templates and Kits as a Developer
“If I were considering to sell Elementor Templates and Kits, I’d start by assessing my skills and figuring out which market I’d like to serve. What Castos is trying to do is to fast-track the process of getting our customers’ podcasting shows off the ground. Our Template Kits include elements that are specific to the podcasting game: a podcast landing page, subscribe page, email capture, query for all the podcast posts — stuff like that.”
However, a customer looking for a more branded or customizable website probably won’t be interested in Castos’s offering, since they’ll likely require it to be built from scratch. Adding to this point, Matt emphasizes that designers looking to sell Elementor Templates and Template Kits would do well to create a range of designs for different industries.
Don’t try to be everything to everyone. Figure out who the customer for each Template Kit is, and try to find a great solution for their needs.
What Makes an Elementor Template or Template Kit Great?
Elementor is constantly updating itself, which means that the code behind Templates changes too. In this regard — especially if you’re going to take a serious stab at selling Elementor Templates and Template Kits — it wouldn’t hurt to learn some basic coding.
“We continuously improve the code around our Template Kits so that a customer won’t break a website if they upload one of the Templates,” Matt says.
Aspiring to sell Elementor Templates and Kits also demands that you stay abreast of developments in Elementor via tutorials and other supporting content.
Has Castos Experienced Any Support Issues With Elementor Template Kits?
Technical support doesn’t seem to be an issue. Once you sell Elementor Templates and Kits, there is a very slim chance of anything breaking. Elementor products work with HTML — a relatively straightforward code — which means that there likely won’t be a train smash even if Elementor decides to make major changes to a product version. If you know some basic HTML, you could probably fix it yourself.
The only real support issue is giving guidance to customers who are trying to load a Template or Kit, make design changes, or find elements like the contact form.
Matt jokes that for Castos, free Template Kits open up the same can of worms that free themes do. “It’s like, ‘Hey, thanks for making this free thing. Now design a website for me.’”
Can You Sell Elementor Templates and Template Kits Full-Time?
My own two cents — no, I wouldn’t want to build a business by selling Elementor Templates and Kits exclusively. The only way you would be able to compete is through sheer volume — by creating a dedicated solution for every single category.
Instead, Matt recommends finding a lucrative market — like higher education or finance — and including niche-specific designs to sell Elementor Templates and Kits as part of your product offering. In time, you might end up creating a massive inventory, which could then become a business venture in itself.
Are There Any Risks Involved in Selling Elementor Templates and Kits?
According to Matt, the biggest risk is probably the competition — which has always been the case in WordPress — if you want to sell Elementor Templates and Template Kits successfully.
Try and figure out what your competitors are doing really well. It might be customer service or great messaging. Don’t let the competition hold you back, but make sure that you assess it before getting into the game.
As it turns out, Castos is not the only WordPress company that includes a free Elementor Template Kit with their plugin. And — as the next entrepreneur I spoke to pointed out — this little nugget of knowledge presents its own lucrative opportunity.
Jacob Stimpson’s Pointers on Pitching Template Kits to Your Target Market
Jacob is co-owner of Starfish Reviews, a plugin that offers a funnel for capturing customer reviews and sorting them into collections.
Similarly to Castos, Starfish Reviews offers free Template Kits as a tool to accelerate the implementation of the plugin: a user coulduse the entire Template Kit, or import a single Template from the Kit to their website and use the Starfish Reviews plugin on that page.
Jacob believes that in the current market, Elementor Templates and Template Kits are complementary add-ons to existing products to increase value for customers.
How to Sell Elementor Templates and Template Kits as an Easy Solution for New Businesses
When starting a new business, you may not always have the capital to pay a developer to code a flashy website from scratch. Thing is, you need neither in the first place.
Think about it.
If you’re a chiropractor or a pizzeria owner, what more do you require than a homepage, a dedicated landing sales page, a list of your products and/or services, a gallery, [potentially] a blog, a contact page, and reviews to solidify social proof?
A strategic way to sell Elementor Templates and Template Kits would be to offer SMBs (small and medium-sized businesses) a fast and effective solution that bypasses the expense of commissioning a traditional website.
Jacob says that once Starfish Reviews’ customers have received their Template Kit, the rest of the process takes care of itself.
“All they need to do is import the JSON template file from Elementor to their blank WordPress website, make a few copy changes, potentially add a few images, and install our plugin. It allows them to execute the growth of their company much faster.”
Jacob’s Advice to Successfully Sell Elementor Templates and Kits
Learning to sell Elementor Templates and Kitsrequires some industry research. According to Jacob, an effective route is to join Elementor Facebook groups, such as:
- Global Elementor Community
- Elementor Pro Community
- Elementor Page Builder Users
- Elementor Design Community
Learn as much as you can from others, and try to become the expert in your market niche. This strategy should always be treated as a launching pad for your endeavor, as there will likely be thousands of other creators who have the same plan as you.
If you want to make more money selling Elementor Template Kits, you have to create your own demand.
First, identify why a customer in your target market would want or need a new website and establish what that website would require to meet their needs. Then, you need to convince them that implementing one of your Elementor Template Kits is going to save them time and money.
“If Starfish Reviews were to sell Elementor Templates and Template Kits as a separate offering, we might have a few customers who would buy them. But the way that we create a demand for them is by including them as a complementary offering with our product that helps our customers gain even more value,” says Jacob.
The main purpose that free Template Kits serve for Starfish Reviews is to help them to sell more plugin licenses. However, Jacob believes there could be a way to sell Elementor Templates and Template Kits as a full-time job…
Pitch to Dudes Like Him!
Business owners often require sales or product landing pages for their websites, but they might not even be aware of it. And even if they are aware, many are reluctant to take action because they’re concerned that asking a developer to code landing pages from scratch or to design a new website would be costly.
“As an Elementor Template Kit creator, you could reach out to businesses with a PDF preview of what an additional sales landing page (with their images and branding included) could look like, and explain that an Elementor Template can simply be imported as an add-on to an existing website,” Jacob suggests.
Alternatively, if a business’s website is seriously outdated, you could pitch a ready-to-be-imported Template Kit and explain how this will save them tons of time and money compared to coding a new website or installing a theme.
Jacob also mentions that you can reach out to plugin owners and pitch the idea of creating an Elementor Template Kit for them as an add-on to their product.
“I actually paid someone to build our Template Kit, because I didn’t have the time to do it. And if I’m willing to pay for it, lots of other people must be too.”
At this point, you’re probably wondering if anyone has managed to sell Elementor Templates and Kits and make a full-time job out of it. Allow me to introduce you to…
Mohamed Moussa, Author of the Best-Selling and Top-Rated Template Kit on ThemeForest
Mohamed is the Founder and CEO of ThemesCamp, a US-based WordPress theme shop and Template Kit design agency.
Mohamed holds a master’s degree in engineering with a specialization in lighting design. This industry experience helped him spot a niche for customizable websites tailored to the needs of architects and interior designers.
Out of everyone I interviewed, Mohamed has the most industry-specific experience and expertise in selling Elementor Template Kits.
When and Why Did ThemesCamp Branch Into Template Kits?
In May 2020, the team saw an opportunity to sell Elementor Templates and Template Kits as a pre-built solution for some of their clients’ websites.
Gutenberg had only become the ‘default’ block editor for WordPress by August of that year, while Elementor was already leaps and bounds ahead in both functionality and accessibility.
What Made Archo So Successful?
Cliché as it may be, ThemesCamp was lucky to be in the right place at the right time, and Archo was practically an overnight success. Many clients bought the Template Kit based on its layout alone. Rave reviews for after-sales support and ease of installation soon followed.
“It wasn’t long before Archo was ThemeForest’s top-ranking and best-selling Template Kit,” Mohamed says. “Additionally, after a year, Envato selected it to be featured on their marketplace.”
Archo’s success story supports Matt and Jacob’s advice on how to be successful at selling Elementor Templates and Kits: Identify a market or niche to service, figure out their needs, and offer them a solution they can’t refuse.
On Starting Out
Industry experience, excellent design, and happy customers aligned to make Archo successful. But Mohamed warns there is no quick-and-easy way to sell Elementor Templates and Template Kits.
To create an easy-to-customize Template Kit, you need to understand your audience and their experience with using WordPress. Next, research the market or niche you’ve chosen to sell Elementor Templates and Template Kits to, and figure out what you can offer them.
Finally, play to your strengths: “I’d already had years of experience as an engineering consultant and lighting designer on architecture and interior design projects before I created Archo,” explains Mohamed.
And how do you grow your Template Kit business from a side venture to a dependable source of income with growth potential?
“The best thing you can do to get more customers is to provide value to your existing customers,” Mohamed says. “Serve people who buy your products by providing high-end after-sales technical support. Ensuring their success in launching their website needs to be your first priority.”
Industries and Clients To Focus On
While Mohamed maintains that focusing on an industry you’ve experience with improves your chances of success, he acknowledges that some niches offer more opportunities than others to sell Elementor Templates and Template Kits.
“I’ve found that fields like architecture, technology, and business always seem to float slightly above the rest,” Mohamed comments.
But, he also points out that since building credibility with Archo, clients often contact ThemesCamp directly to request bespoke Template Kits and other web design services.
How Much Can I Expect To Earn When Selling Elementor Templates and Kits?
It goes without saying, but keep in mind that your Template Kit business will scale depending on the size of your workforce and your product inventory. These two factors determine how much money you can potentially make.
“We have a team of ten members at ThemesCamp consisting of designers, developers, and other specialists,” Mohamed explains and adds:“On average, the planning and timeframe for creating and launching one Template Kit demands no less than six months of really hard work.”
Is the Template Kit Industry Growing?
Mohamed observes that although the Template Kits market is constantly fluctuating, — it does maintain growth.
It’s a big challenge to succeed in any WordPress field, be it themes, plugins, or Template Kits. But if you do your research properly, work hard to create an excellent product, and focus on helping your clients succeed, great days will come.
Our fourth and final WordPresser has vast experience in the Elementor industry as a whole and offers advice for building Template Kits that tick all the right boxes. Here’s his story.
Amit Keren’s QA Tips to Create and Sell Elementor Templates and Kits That Are Optimized for Quality
Amit is the founder of Unlimited Elements, a plugin that provides tools to help Elementor users build Templates even faster.
As an experienced UX/UI designer and front-end developer, he has practical tips to offer when it comes to creating Elementor products that appeal to customers.
When It Comes to Template Kits, Bigger Is Better
The richer a Template Kit, the more likely it is that someone will be interested in buying it. By including elements like different headers, footers, and contact pages, the customer will feel like they are getting more bang for their buck because there are more options to choose from.
If you’re going to sell Elementor Templates and Kits to customers who trade products or services online, it’s also a good idea to include landing pages for special sales promotions like Christmas or Black Friday/Cyber Monday.
Make It Shine
It might be redundant, but it’s important to note that all Templates within a Template Kit should follow the same design language and system. “It’s also useful to have different color schemes, so users can adapt the website to conform to their branding,” Amit points out.
Don’t Skimp on Quality Images
Amit says he cannot emphasize enough the importance of high-grade visuals when selling Elementor Templates and Kits.
Poor quality images are going to make your end product seem mediocre, and at the end of the day, quality is the cornerstone of any successful business.
Be Sure to Optimize Your Templates and Kits for Mobile
Even though potential customers may be browsing on desktops when viewing your Template Kit, it’s important to include a responsive mode in the preview that shows them how your Template Kit displays on mobile — nearly 70% of online orders are done on mobile devices so it’s important for your customers to have a highly responsive site.
Speaking of responsiveness, Amit also highlights the importance of doing a product QA to sell Elementor Templates and Kits to customers with success. And the only way to do a proper QA…
… Is the Old Fashioned Way
For each Template you create, you’ll need up to ten people to test it. Amit usually reaches out to the Unlimited Elements community to do trial tests or even enlists the help of friends and family.
“One person might install it on local hosts. Another might do it on a specific server with unique demands or needs. The next person might install it with plugins that might be interfering with some of the styles,” he speculates.
Getting feedback when selling Elementor Templates and Kits can be overwhelming because it’s not always what you want to hear. But at the end of the day, it’s a critical part of the product release process.
And if you get to a point where your Elementor Template Kit business starts upscaling, it might be worth appointing someone to oversee the QA process full-time.
Know That Elementor Templates Can Pose Some Problems
Amit says there are cases when exporting and importing single Templates goes wrong.
It usually happens when you’re developing a Template on a local host and trying to import it to a live website. The issues are mostly cosmetic and include:
- Images not showing
- Global styles and fonts not working
- Misaligned elements
- Color scheme mismatches
Elementor is continiously working on finding solutions for these problems.
Knowing how to build Elementor Template Kits that stand out is an art in and of itself. But understanding the business side of the coin is how you’ll successfully sell Elementor Templates and Template Kits.
Learn How to Find Your Market When Selling Elementor Templates and Kits
Amit echoes Matt’s advice about finding a niche market to which you’re going to sell Elementor Templates and Template Kits. Specifically, he recommends getting a great SEO strategy in place for your online store.
When people search Google for a product, they are looking for a specific solution. The more specific you can be with the topic or theme of your Template Kit, the more likely you’ll reach the correct audience.
To this point — and to echo what Jacob said — including an inventory of single Templates could also be lucrative.
When companies with existing websites are looking to upload a temporary landing page for a sales promo, they don’t always have the time or money to hire a developer to build it from scratch. Single Templates offer a quick-and-easy solution to meet this need.
Amit’s Special Tip for Getting Your Business off the Ground
If you want to get your name out there and sell Elementor Templates and Template Kits, you need to build leverage — create an audience around a topic, or, in this case, a product.
You could offer a free Template Kit to users in exchange for their email addresses. Pretty soon, you’ll have a whole database of email addresses — a very direct way to communicate with your audience. Or you could share a post on a Facebook group with a link to the free download. People will start commenting on the Facebook post, which may:
- Lead to more people seeing your post as the algorithm pushes it to the top of users’ news feeds due to increased traction.
- Provide you with free feedback on ways to improve your Template Kit. You will also get a better understanding of market requirements if you can get users to share what they are looking for when shopping for a new WordPress theme or Elementor Template Kit.
“If you get support questions via email or social media, make sure you capture them and include them under your website’s FAQ section.”
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My Advice on How to Sell Elementor Templates and Template Kits Successfully
After speaking to Matt, Jacob, Mohamed, and Amit, there was plenty of sage advice to ponder over.
Will trying to sell Elementor Templates and Kits as a prominent or even primary source of income make sense for digital creators? Or is the market still too nascent to compete with traditional themes?
My conclusion is that your efforts will be better served by primarily focusing on Elementor Template Kits. This is certainly not to say that including a few Templates is not worth the effort, but full Kits undoubtedly offer more value for customers.
I also found that trying to Sell Elementor Templates and Template Kits as a full-time gig off the bat is probably not the safest bet. But that doesn’t mean that there isn’t any money to be made — far from it.
You’ve got nothing to lose and everything to gain by building a few Template Kits and adding them to your inventory when you’ve got time to spare. Even if you sell only two every week, that’s — potentially — an extra $48 in your pocket for fairly quick-and-easy work when compared to designing and developing a traditional WordPress theme.
And although Elementor Template Kits are billed as static themes, don’t be fooled: the WordPress ecosystem and the scope of its opportunities are anything but stagnant.
At the rate that Elementor is growing and Gutenberg is improving, it’s not entirely far-fetched to speculate that working hard to sell Elementor Templates and Template Kits full-time could be the next big gold rush.
