Growing a software business is becoming increasingly challenging. While traditional channels like social media and SEO remain important, rising costs and crowded markets make it harder for independent makers and…
Got the Black Friday / Cyber Monday jitters? It’s easy to feel overwhelmed by big brands and their flashy campaigns. But here’s the thing: you don’t need a massive budget…
Standing out in crowded markets can feel like an uphill battle — especially if you’re part of a small team or working solo with limited marketing resources. But there’s a…
It’s a ghoulish Halloween Special like no other — we’re digging up a product graveyard and uncovering the corpses of five horrific software failures from five successful makers. Each tale…
Following Shutterstock’s acquisition of Envato, many WordPress software makers are searching for new alternatives. One popular option is TemplateMonster, a well-known digital marketplace that offers a wide selection of high-quality…
Subscription businesses have come a long way from magazines and daily milk deliveries. With an average American spending close to $1,000 per year on different types of subscriptions, it’s not…
Mastering the art of inbound sales can help bootstrapped software makers and SMBs increase revenue by attracting, engaging, and converting more customers — without breaking the bank.
Key Article Takeaways: Digital PR focuses on building relationships with journalists and influencers to get mentioned in their content — one mention in the right publication or YouTube video can…
End-user license agreements (EULAs) ensure that the rights and responsibilities of software creators and users are clearly defined and protected. Crafting this legally binding document is, however, not as cut…
End-user license agreements (EULAs) are the guardians of a software creator’s intellectual property. They serve as clear declarations of what users can and cannot do with your software and define…
The world is at your fingertips and multi-currency support could be the key to unlocking the global market and introducing your software products to brand-new audiences. But — there’s always…
