Last February, I was supposed to attend my first WordCamp. I was really thrilled about meeting fellow WordPress-ers from all over the world at the first conference to be held in Asia. I was excited about all the plans we had at Freemius for new video opportunities at the conference – new testimonials, new filming locations, team retreat memories – and much more. We all know how that ended…
Instead of going together to WordCamp Asia and sipping Cha Yen (Thai iced tea) in Bangkok, we at Freemius met (virtually), and talked about what we can do to continue developing quality video content to “replace” the benefits of learning from each other at a WordPress-related event. The content we were looking for should be a continuation of our efforts to share actionable & experience-based business knowledge with the WordPress community – for free.
Expanding the Knowledge
As we were brainstorming, we realized that there’s so much “hidden” business knowledge in our ecosystem that is currently available to a clique of successful product companies and developers that physically attend WordCamps. So we asked ourselves – “how can we unlock that knowledge and democratize it for everyone?”
Then it hit us.
Our CEO, Vova Feldman, has built an outstanding network of close relationships with super-smart WP product influencers and professionals, so let’s bring these experts together for a video series to “harness” their advice, tips, and best practices on tactical and strategic burning business topics, and share this knowledge with the community.
Now, the time has come to expand the WordPress knowledge and experience we’re bringing to the table.Tweet
Freemius Presents: A New Video Project!
We’re doubling down on video content and giving back to the community big time so that you can have access to the best in the field, be exposed to all kinds of opinions, and learn how to better sell your WordPress products from the top experts – all in the comfort of your own home.
After reaching out to some of the best in the field, sending dozens of emails, shooting hours of video across many countries, and days and days of video editing, Freemius is proud to present: EXPERTS CORNER!Tweet
The Reasons and the Vision
It’s a fact that the daily routine we’re accustomed to has changed all over the world – at least for the next few months, if not more. After WCEU and WCUS 2020 were both cancelled and moved online, it is becoming even more clear that physical, not social, distancing is here to stay. I’m replacing the word “social” with “physical” because humans are social creatures by nature, especially WordPress people at WordCamps (so I’ve heard).
This whole project started with the notion that one of the best reasons for attending WordCamp conferences is the opportunity to meet, talk to, and learn from some of the greatest experts in our field – people who have an extensive track record, thousands of hours under the WordPress hood, and a deep understanding of the “dos and don’ts” of creating profitable plugin, theme, SaaS, or other product businesses.
Although useful insight can be found in face to face meetings and conversations, not everyone has the network or the ability to be at physical conferences and “get in line” to ask “WordPress all-stars” all the burning questions they might have. Access to the experts’ knowledge used to be reserved to just a select few…Until now.
“Experts Corner” will focus on the business side of selling WordPress products and how to become a better business-person. Our goal is that these insights and tips should be so practical and useful, that they can be applied to any digital product business.
How’s It Going To Work?
Every other week, in addition to our ongoing educational video series, we’ll select a specific topic related to WordPress product monetization and release a collection of the best advice and tips from experts around the world. We’re also going to add more and more experts as the series comes along – so this is just the first round!
Some of the topics the experts are going to talk about include subscriptions, discounts, coupons, affiliation, pricing, refunds, trials, bundles, add-ons – and so many more!
Soon, this YouTube playlist will be THE place for you to tune in to get precious insights, advice, tips, celebrate success, and learn from glorious failures – all delivered by the best players in WordPress.
So, without further ado, I’m thrilled to introduce the experts of: Experts Corner!