Cancellation Survey

Sometimes, users cancel their subscriptions for reasons that can be addressed to improve your product or service. Understanding these reasons helps enhance customer retention and reduce churn.

The Freemius Customer Portal includes a built-in cancellation survey displayed when a customer cancels a subscription. This survey runs as part of the cancellation flow and requires no additional setup, gathering valuable feedback from users.

Accessing the Feedback

You can access cancellation reasons via events and webhooks and process the data programmatically using the API endpoint.

Reducing Cancellations

Freemius has out-of-the-box automation features that help reduce churn. You can also use special coupons and discounts as an additional strategy to combat cancellations