Setup Recommended Refund Policy for your WordPress Products
You can tailor the refund policy for your WordPress products sold through Freemius to help build trust with your customers and reduce purchase anxiety.
The refund policy settings are accessible via the Plans page. Click the Refund Policy tab to reveal the settings.
To learn more about the available refund policy options visit our Refund Policy Guide.
Here are our recommendations for your product:
For Plugin Makers
A money-back guarantee is widely known to increase conversion rates for plugins, especially for first-time buyers who want to reduce purchase risk. For most plugins, we recommend offering a 14 to 30 day refund period, which gives users enough time to install, test, and confirm that the plugin fits their needs.
However, refunds are not always recommended for plugins that deliver value immediately or are designed for short-term or one-time use. Examples include database export tools, migration plugins, backup utilities, cleanup tools, or similar solutions where the user can receive full value shortly after installation.
In these cases, offering refunds may significantly increase the risk of abuse, with limited upside in conversion gains.
For Theme Makers
While money-back guarantees can increase conversions in general, we do not recommend offering refunds for themes.
Themes are visual products that can usually be evaluated in advance through demos, screenshots, and live previews. Once downloaded, themes can also be copied, reused, or modified with minimal effort, which makes refund abuse more likely.
For these reasons, a no-refund policy for themes tends to strike a better balance between protecting the maker and setting clear buyer expectations, without materially hurting conversion rates.
In the event, the buyer disputes a charge, see how we handle disputes and chargebacks.