Alex Castro

Articles by Alex Castro

Learning from Success: Interviews & Case Studies

How Barn2media More Than Tripled Their WordPress Plugins Sales Without Spending More Time On Support

Katie Keith and her husband Andy co-founded Barn2Media in late 2009. Initially dedicated to designing WordPress websites for clients, they envisioned building their business around selling products since early on….

Learning from Success: Interviews & Case Studies

MooMoo Agency’s Simple Moves Build Strong Ties with WP Plugin Buyers

Vitalii Kiiko is a passionate and experienced WordPress plugin and theme developer, who recently provided us some great feedback and kindly agreed to share his story. He is a co-founder…

Leveraging the WordPress.org Repository

How GIFs Increase Your Plugin’s Conversion Rate in The WordPress.org Repository

Plugin marketing pages are the most valuable resource for getting your plugin into the hands of your users. Regardless of which type of business model you follow, the quality of…