The Marketplaces category page is your go-to destination for the latest trends, strategies, and insights for software marketplaces.
Freemius recognizes the pivotal role that software marketplaces play in connecting buyers and sellers, facilitating transactions, and driving innovation in the software economy. From strategies for launching your products on marketplaces to tips for optimizing your presence on existing platforms, our articles offer practical advice and actionable tactics.
Explore the fundamentals of marketplace business models and learn how to attract and onboard sellers, cultivate a vibrant community of buyers, and foster trust and credibility within your marketplace ecosystem.
Learn about selling on marketplaces like WooCommerce, ThemeForest, and CodeCanyon, which offer software creators significant exposure opportunities but come with risks such as limited access to customer data and branding challenges. Find clever strategies to overcome marketplace hurdles, like diversifying sales channels and staying informed about policies.
Empower yourself with the knowledge and practices in this category and leverage marketplaces to drive growth, innovation, and success for your business.
Creative Market is becoming a popular choice for WordPress product makers, offering access to a community of over 10 million creative professionals. It allows sellers to set their own prices,…
Following Shutterstock’s acquisition of Envato, many WordPress software makers are searching for new alternatives. One popular option is TemplateMonster, a well-known digital marketplace that offers a wide selection of high-quality…
Years ago, charging money for plugins/themes in the WordPress space was frowned upon. But when WordPress began commercializing, developers saw the opportunity to start selling themes and plugins full-time instead…
As a WordPress theme or plugin developer, you’ve likely felt the tremors caused by Shutterstock’s acquisition of Envato. This significant shift in the industry landscape has left many questioning the…
On May 2, 2024, Envato — the powerhouse behind CodeCanyon, ThemeForest, and Envato Elements — announced its acquisition by stock file giant Shutterstock for a staggering US$245 million. This unexpected…
It’s not what you know, it’s Woo you know… especially if you want to capitalize on using one of the biggest marketplaces in the WordPress space, and one that offers…
It’s a WordPress tale as old as time (well, at least since monetization became popular). You’ve hit on a great idea for a plugin that fills an underserved niche. You…
If you’re a new plugin creator, there’s a good chance that you’ve probably heard of AppSumo. For new plugin creators especially, AppSumo can seem like an answer to your prayers….
Building a WordPress plugin and launching it are two different things. As developers, we are always fascinated with the idea of building something meaningful and solving a problem. But, a…
Submitting your WordPress theme for review can be a tedious process. I’ve personally spoken with many theme developers who have been rejected from both ThemeForest and WordPress.org for reasons they…
Building your own Multi-Purpose theme from scratch can be a very tough project to take on. Getting it approved on ThemeForest? That’s a whole other layer of challenges that you’ll…
Today, we’re publishing an interview with another great WordPress entrepreneur, Mike Stott, Founder of Epic Plugins, Epic Themes and co-founder of Zero Bullsh*t CRM.
In this article, I’m going to have a thorough look at the most popular theme marketplace for WordPress themes. We’re going to try and understand the pros and cons of…
If you’re a WordPress plugin developer who is trying to make a living from selling plugins – you may have heard of CodeCanyon and want to know if you can…
This is the final part (Part III) in our series of WordPress themes & plugins market analysis, where we’re looking at the unit economics of Envato, the company that owns…
