Freemius automatically sends a reminder email to subscribers on an annual billing cycle. The purpose of this email is to make your customers aware of the upcoming charge, helping reduce churn and payment disputes while aligning with industry best practices.

This week, we’re rolling out a new feature that lets you customize this email as a maker. You can use it to add relevant messaging around the renewal, for example, highlighting new features you’ve released or reminding customers about the value and benefits they’ve received from your product. You can give them more reasons to continue their subscription.

Simply go to the Developer Dashboard  → Emails → Specific Email Customization and select the Annual renewal reminder email from the list.

We hope you find this feature useful. If there are other emails you’d like to customize, please let us know through support.