Audience Analytics
After you've integrated our WordPress SDK into your WordPress product, data from every active and opted-in installation is captured and displayed on your Freemius dashboard.
By keeping track of the important metrics and insights Freemius gathers from your users, you'll be able to know where you should focus your efforts to improve your product in a way that makes a positive difference for your user base and ultimately increases your customer retention rate.
To get started, navigate to your Freemius Developer Dashboard and select the WordPress product you want to view the analytics for. Then click on the Dashboard → Audience Analytics tab from the left sidebar.
Filtering the Data
You can filter the data by choosing a custom or predefined date range at the top of your audience analytics dashboard.
Optionally, you can also set a comparison date range to see how your audience metrics have changed over time.
Visualized Audience Data
The following data is visualized and displayed for you to easily stay on top of:
- Effective Growth: Visualize the difference between new activations and deactivations of your product over time.
- Audience Activities: Shows new opt-ins, new users, and total installations over time.
- Version Breakdowns: Shows how many users are using which versions of your product, WordPress, PHP, and the SDK.
- Location & Language: Visualize where your users are located and what languages they use. Each of these metrics links to a filtered table that includes more data about the relevant sites and users. Hover over the charts to learn more about each segment.
You can use this information to make informed decisions about your product development and marketing strategies. For example:
- If you notice a significant number of users are on an older version of your product, you might consider creating targeted campaigns to encourage them to update.
- Additionally, if you see a significant percentage of users using Japanese as their installation language of choice, consider a complete translation of your product to make it more accessible to them.