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Setting up Coupon Discounts with Configurable Segments, Types & Plans

Coupons are a powerful marketing tool that allow you to offer discounts to customers, incentivizing them to make a purchase or renew their subscription. With Freemius, you can easily create and manage discount coupons directly from the Developer Dashboard.

How to create a discount coupon​

A coupon can be created at both the store and product levels. If a coupon is created at the store level, it can be applied to any product within that store. If a coupon is created at the product level, it will only be applicable to that specific product.

Follow these steps to create a new coupon:

  1. Log in to your Freemius Developer Dashboard.
  2. Select the store or product where you want to create the coupon.
  3. Navigate to the Coupons page in the Developer Dashboard.
  4. Select the Coupons tab.
  5. Click the Add Coupon button.
  6. A settings panel will open with options such as the coupon name, lifespan, discount type, number of redemptions, who can redeem the coupon, and where to apply it.
  7. After configuring the coupon, scroll to the bottom of the panel and click Create. The new coupon will then appear in the coupons table.
note

You can also duplicate or delete existing coupons from the coupons table by clicking the Duplicate or Delete buttons next to each coupon. To edit a coupon, click the item in the table and the settings panel will open for editing.

Customizing coupons​

You can create multiple coupons with different settings to cater to various marketing strategies and customer segments. The different settings include:

Lifespan​

When creating a coupon, set the period during which it will be active by selecting the start and (optionally) end dates in the Effective date range section.

For ongoing (forever, until deleted) coupons, leave the end date empty. You can also activate or deactivate the coupon using the toggle button.

Discount Type​

You can configure the type of discount the coupon will provide. There are two main categories:

Renewal cycle:​

  • First payment only: The coupon will apply only to the initial payment.
  • First payment and renewals: The coupon will apply to the initial payment and all future renewals.

Value:​

  • Percentage: The coupon will apply a percentage discount to the payment amount.
  • Fixed amount: The coupon will apply a fixed monetary discount to the payment amount.

Redemptions​

You can limit the number of times a coupon can be redeemed. This is useful for creating exclusive offers or managing overall usage. Limits can be set per user or as a total number of redemptions across all users.

Who Can Redeem the Coupon​

You can specify which group of users is eligible to redeem the coupon. This allows you to target specific customer segments with tailored discounts.

Coupons can be applied to:

  • All users: Everyone can use the coupon.
  • New customers only: Only users who have never made a purchase can use the coupon.
  • Previous customers only: Only users who have made a purchase in the past can use the coupon.
  • Current customers only: Only users with an active subscription can use the coupon.
  • Current and previous customers only: Only users who have made a purchase in the past or have an active subscription can use the coupon.
  • Migrated customers only: Only users who have been migrated from another platform and have not yet made a purchase through Freemius can use the coupon.

Where to Apply the Coupon​

You can choose to apply the coupon to specific plans/tiers and billing cycles. This allows you to create targeted discounts for particular offerings (e.g., monthly or yearly subscriptions or one-off purchases).

Configuring Store-level Coupons​

Store-level coupons require you to select the specific products within the store where the coupon will be applicable, or you can select all products.

You can configure the same options as for product-level coupons, including lifespan, discount type, redemptions, who can redeem the coupon, and where to apply it.

note

Go to the Store → Coupons page in the Freemius Developer Dashboard to create and manage store-level coupons.

Creating Same Coupon with Discounts for Different Plans​

Freemius allows you to create coupons with the same code but different settings. This is useful for running multiple promotions simultaneously or targeting different plan and pricing segments with tailored discounts.

For example, you might want to create two coupons with the same code that give:

  • A 20% discount for the Professional plan.
  • A 10% discount for other plans.

To do this, create two coupons with the same code but different settings under "Where to apply the coupon."

warning

This type of advanced coupon setup is only available for plans, licenses, and billing cycles. You cannot create different coupons for different types of users.

Offering discounts and special coupons is an effective way to boost conversions and reduce churn. To learn more, visit the Special Coupons & Discounts page.

You can also assign coupons to affiliates to help them promote your products. To learn more, visit the Assigning Affiliate Coupons page.

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