Brandon Ernst
Founder at Gaucho Plugins
Founder of Gaucho Plugins, a WordPress plugin business offering a diverse set of eCommerce plugins for WordPress. Passionate about WordPress, with a deep understanding of the challenges faced by those working with the platform, creative solutions to complex problems are sought to enhance the overall experience.
Expertise
About
Hi there! I’m the founder of Gaucho Plugins, a WordPress plugin business offering a diverse set of eCommerce plugins for WordPress. In 2018, I started China Payments Plugin. Soon after, I discovered an amazing platform called Freemius that allowed us to start our business with ease, and we created a few more amazing plugins. I ended up being the Head of Marketing for Freemius for two fantastic years! I’m super excited by WordPress, understand the struggles of people who work with the platform, and I love finding unique solutions to challenging problems. I enjoy traveling, hiking, yoga and scuba diving.
Media Coverage
Media Coverage
Articles by Brandon Ernst
Getting The Most out of Feature & Customization Requests for Plugin & Theme Developers
Building a WordPress website is all about customization to make it look and act the way a customer wants. So, what does that mean for plugin and theme developers like…
How do WordPress Plugin Developers Make Money?
Plugin development is one of many ways to make money with WordPress, but if you’re just starting out as a plugin developer, figuring out the path to success isn’t easy….
BFCM 2020: 5 Ways to Promote Your WordPress Plugin or Theme Without Reducing Average Sale Price
Many folks have had a dramatic year due to coronavirus – not just in our personal lives, but also in our plugin and theme sales. The massive rise in working…
Nailing First Time User Experience (FTUE) for WordPress Plugins & Themes
Did you know the #1 reason users deactivate a WordPress plugin or theme is that they couldn’t figure out how to use it? This thought makes me toss and turn…
James Farmer, CEO at WPMU DEV’s Shares Their Transformation from Tons o’ Plugins to Premium Agency Solution
I recently had a video chat with the founder of WPMU DEV, James Farmer, to ask all about their transition from managing over 100 plugins and themes to focusing on…
9 Mistakes to Avoid When Developing WordPress Plugins or Themes
Looking to build a WordPress plugin or theme? Keep in mind that successful plugin and theme development includes some trial and error. Even the most experienced developers occasionally mess up…
How Aaron Bowie Left His IT Job to Build a Full-Blown WooCommerce Extensions Business
This month, I had the chance to interview Aaron Bowie, a super-chill guy based in the UK who like many of us, made the transition from IT guy to plugin…
Getting the Most Out of Reviews & Testimonials for WordPress Plugin & Theme Shops
As the owner of a WordPress agency for over 10 years, I’ve purchased tons of different plugins and themes. Every single time, I’ve analyzed their reviews before making the purchase….
Cryptocurrency Entrepreneur Founds Rapidly Growing WordPress Security Plugin
This is a truly unique success story about plugin developer Sagar Patil, who created SSL Zen. Sagar is an entrepreneur who successfully started and sold 4 different companies, and this…