Brandon Ernst
Founder at Gaucho Plugins
Founder of Gaucho Plugins, a WordPress plugin business offering a diverse set of eCommerce plugins for WordPress. Passionate about WordPress, with a deep understanding of the challenges faced by those working with the platform, creative solutions to complex problems are sought to enhance the overall experience.
Expertise
About
Hi there! I’m the founder of Gaucho Plugins, a WordPress plugin business offering a diverse set of eCommerce plugins for WordPress. In 2018, I started China Payments Plugin. Soon after, I discovered an amazing platform called Freemius that allowed us to start our business with ease, and we created a few more amazing plugins. I ended up being the Head of Marketing for Freemius for two fantastic years! I’m super excited by WordPress, understand the struggles of people who work with the platform, and I love finding unique solutions to challenging problems. I enjoy traveling, hiking, yoga and scuba diving.
Media Coverage
Media Coverage
Articles by Brandon Ernst
Recommending & Bundling WordPress Plugins and Themes: Everything Developers Need to Know
There are a wide range of marketing opportunities that open up when plugin and theme developers ensure compatibility or integrate with 3rd party products. When new functionality becomes available to…
9 Sites to Promote Your Plugin or Theme (Ranked by Domain Authority)
There are so many paid promotional options when you’re looking to market your plugin or theme that it’s hard to know which sites will actually have a positive impact on…
Innovating from India: Shilpa Shah of Hummingbird Web Solutions
Today, we have the privilege to speak with Shilpa Shah, co-founder of Hummingbird Web Solutions, a WordPress focused company with over 60 employees based out of Pune, India. Hummingbird Web…
Power Elite Author from Envato Starts Selling Plugins with Freemius
I’m glad to be with Igor Ligay from Stylemix themes today, a developer who can definitely be called “successful” when it comes to the world of selling WordPress themes and…
Jose Vega’s Story Tripling Plugin Sales Revenue with WP Sheet Editor
Jose Vega is a young entrepreneur from El Salvador and the lead developer of several successful plugins. His featured plugins are WP Sheet Editor and WP Frontend Admin, which he’s…
Strong Customer Authentication (SCA) for WordPress Plugin and Theme Developers
For many plugin and theme shops, Strong Customer Authentication (SCA) has been a hot topic in recent months. So what exactly is all the noise about and why is it…
Divi Sensei: Jan Thielemann’s Story of Traveling the World While Building a Plugin Business
Today we’re excited to interview Jan Thielemann – a self-taught Divi module developer who built his WordPress business Divi Sensei and sells a host of other Divi modules and add-ons!…
Support as a Service: Is it Right for Your Plugin or Theme Business?
The goal for all WordPress plugin and theme businesses should be to provide 5-star customer support. From a marketing perspective, this is one of the best ways to build long-term…
How to Use Social Proof to Boost WordPress Plugin and Theme Sales
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…