If you’re still handling repetitive marketing tasks manually, you’re not just wasting valuable time – you’re actively taking hours away from product development, feature improvements, and the core work that…
Cue the horns 📯: plugin.fm is back! 💥 Season 3 of plugin.fm launches today, zeroing in on a topic that can make or break any software business: marketing.
AppSumo is known for offering great deals, helping digital creators reach an audience eager for discounts. For new WordPress product makers, it’s a great way to gain visibility and grow…
Creative Market is becoming a popular choice for WordPress product makers, offering access to a community of over 10 million creative professionals. It allows sellers to set their own prices,…
Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes…
Years ago, charging money for plugins/themes in the WordPress space was frowned upon. But when WordPress began commercializing, developers saw the opportunity to start selling themes and plugins full-time instead…
Let’s cut to the chase: Selling WordPress plugins ain’t easy. Solo plugin makers and SMBs in the space need to use all means available to convert customers and drive revenue.
Mastering the art of inbound sales can help bootstrapped software makers and SMBs increase revenue by attracting, engaging, and converting more customers — without breaking the bank.
Nowadays, breaking new ground in WordPress is like herding cats. The market’s matured: almost every possible niche is filled with plugins, themes, or static software offering solutions that compete for…
Key Article Takeaways: Digital PR focuses on building relationships with journalists and influencers to get mentioned in their content — one mention in the right publication or YouTube video can…
Let’s not beat around the bush — many (if not most) software makers would rather focus on product development than sink their teeth into marketing and sales. But, ironically, you…
Making software products is the fun part 🚀 Selling them is where things get tricky 📉 With numerous sales tools and technologies available, software creators need to find the right…
Ever wondered why your competitors have a plethora of reviews or why they seem to be better at generating them? It’s not because their customers love them more or are…
Podcasting 🎧 can be a great way to build a community around your brand and position you as an expert in your field. But the real question is, are you…
Lights, camera, software 🎥 WordPress and SaaS are competitive (and often saturated) markets, and owning your space and growing your audience as an entrepreneur can be tough. A possible solution?…
