Analyzing and Optimizing Sales Funnels for WordPress Plugins
Let’s cut to the chase: Selling WordPress plugins ain’t easy. Solo plugin makers and SMBs in the space need to use all means available to convert customers and drive revenue.
Tag: marketing strategy
Beyond the SEO Algorithm: Rand Fishkin on How Digital PR Can Make Your Software Product Stand Out
Key Article Takeaways: Digital PR focuses on building relationships with journalists and influencers to get mentioned in their content — one mention in the right publication or YouTube video can…
15 Outbound Sales Tools to Accelerate Growth of Your Software Business
Let’s not beat around the bush — many (if not most) software makers would rather focus on product development than sink their teeth into marketing and sales. But, ironically, you…
Inbound Sales vs Outbound Sales: Choose the Right Strategy For Your Software Business
Making software products is the fun part 🚀 Selling them is where things get tricky 📉 With numerous sales tools and technologies available, software creators need to find the right…
WordPress Products, Audited: The ‘All-in-One Video Gallery’ Case Study
This is our third release of WordPress Products: Audited, where we help developers optimize their business strategy for more sales & conversions. We’ve realized over the years that many product…
How to Use Social Proof to Boost WordPress Plugin and Theme Sales
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…
The Marketing Handbook for WordPress Plugin and Theme Developers
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
David Braun and TemplateMonster – From a Web Design Studio to One of The Top WordPress Theme Marketplaces
Today I’m interviewing David Braun, the CEO & co-founder at TemplateMonster: one of the leading marketplaces in the WordPress products ecosystem. If you have ever considered starting a marketplace for…
Creative, Modern Ways To Reach New Relevant Audiences For Your WordPress Product
“Building a WordPress plugin or theme is just the beginning. Without an engaged and relevant audience, it’s tough to justify the time and resources spent on development and maintenance. In…
1 Developer Grew WP Mobile Menu Rapidly With These Tactics
Rui Guerreiro is the creator of WP Mobile Menu, a user-friendly, dedicated and responsive WordPress menu plugin which has just hit 40k active installs on the official WordPress.org repository, while…
How to Create A Video That Easily Drives More Downloads and Sales for Your WordPress Plugin
If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes…
Selling WordPress Plugins & Themes To Enterprises – Is That Possible And How To Do It?
According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients?
How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers….
How Black Friday & Cyber Monday Generated Huge Revenue Spikes
This year (2017), Black Friday was huge for online shopping, and Cyber Monday managed to be even bigger, making Thanksgiving Weekend feel like the calm before the storm. Not surprisingly,…
Best Practices for Starting A Profitable WordPress Theme Business in 2018
My name is Michael Hebenstreit and I’m the founder & CEO of Array Internet, a media company located in Frankfurt am Main (Germany). With our brand, MH Themes, we’ve been…