Support as a Service: Is it Right for Your Plugin or Theme Business?
The goal for all WordPress plugin and theme businesses should be to provide 5-star customer support. From a marketing perspective, this is one of the best ways to build long-term…
Tag: plugins
How to Use Social Proof to Boost WordPress Plugin and Theme Sales
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…
The Marketing Handbook for WordPress Plugin and Theme Developers
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
How Barn2media More Than Tripled Their WordPress Plugins Sales Without Spending More Time On Support
Katie Keith and her husband Andy co-founded Barn2Media in late 2009. Initially dedicated to designing WordPress websites for clients, they envisioned building their business around selling products since early on….
How to Build an SEO friendly Support Knowledge Base: The Complete Guide for A Scalable Documentation Solution
Once your startup’s user-base grows, support becomes a fundamental part of your business. Setting up a solid Knowledge Base solution is an important long term investment, that hopefully, if done…
7 Lessons to Learn from Presidential Campaigns for Marketing Your Plugin
Well, the 2016 presidential race is definitely in full swing. The candidates for each party are set and not a day goes by that we don’t hear something in the…
Best Practices for the First-Time User Experience in WordPress Plugins
The plugins that consistently dominate the plugin scene have a few things in common: they work as advertised, have few conflict issues, and are regularly updated. But more important than…
WordPress Frameworks Get A New Cozy Home – IncludeWP
Earlier this year (March 2016), the plugins review team issued a statement on make.wordpress.org that frameworks are no longer allowed in the official plugins repository.
How to Reevaluate WordPress Plugins After Launch
You put your heart and soul into creating and perfecting your WordPress plugin. You slaved over your code. You even made it through the wrenching, drawn-out process of submitting it…
Is the WordPress Plugin Repository Worth the Hassle?
If you’re a relatively experienced WordPress plugin developer, you’ve most likely already asked yourself this question – possibly more than once. If you’re a relatively new WordPress plugin developer, you’re…
How to Offer Stellar Plugin Support (Without a Huge Staff)
No matter how brilliant your plugin is, or how well it’s been coded, you’re going to need some kind of customer support system in place if you care about your…
5 Future WordPress Plugin Market Opportunities You Shouldn’t Miss
We live in interesting times as WordPress plugin developers and a world of wider opportunity is about to open up for the platform. The WP REST API has officially landed…
8 Ways to Get Your WordPress Plugin Featured on Blogs
You’ve done it: You’ve written a WordPress plugin that addresses the most (Word)Pressing problem ever. Now, here’s the kicker: No matter how much time you’ve invested or how brilliant it is,…