Brandon Ernst
Founder at Gaucho Plugins
Founder of Gaucho Plugins, a WordPress plugin business offering a diverse set of eCommerce plugins for WordPress. Passionate about WordPress, with a deep understanding of the challenges faced by those working with the platform, creative solutions to complex problems are sought to enhance the overall experience.
Expertise
About
Hi there! I’m the founder of Gaucho Plugins, a WordPress plugin business offering a diverse set of eCommerce plugins for WordPress. In 2018, I started China Payments Plugin. Soon after, I discovered an amazing platform called Freemius that allowed us to start our business with ease, and we created a few more amazing plugins. I ended up being the Head of Marketing for Freemius for two fantastic years! I’m super excited by WordPress, understand the struggles of people who work with the platform, and I love finding unique solutions to challenging problems. I enjoy traveling, hiking, yoga and scuba diving.
Media Coverage
Media Coverage
Articles by Brandon Ernst
WordPress Products, Audited: Optimizing Conversion Rates for DeoThemes
Welcome to another deep dive exploration into the world of Conversion Rate Optimization! Today, I have the pleasure of auditing DeoThemes – a theme shop with some really nice looking…
How is Coronavirus Affecting WordPress Plugin and Theme Shops?
There are a lot of uncertainties in the world right now due to coronavirus. Lockdowns have been placed on at least 20% of the global population, which has changed people’s…
ThemeForest vs. WordPress.org Theme Review Process
Submitting your WordPress theme for review can be a tedious process. I’ve personally spoken with many theme developers who have been rejected from both ThemeForest and WordPress.org for reasons they…
CEO Kim Gjerstad: How MailPoet Became the Email Leader for WordPress
Just as I was leaving the Freemius + WP Engine Makers Meetup last year at WordCamp US in St. Louis, Founder and CEO of MailPoet, Kim Gjerstad, stopped me at…
Recommending & Bundling WordPress Plugins and Themes: Everything Developers Need to Know
There are a wide range of marketing opportunities that open up when plugin and theme developers ensure compatibility or integrate with 3rd party products. When new functionality becomes available to…
9 Sites to Promote Your Plugin or Theme (Ranked by Domain Authority)
There are so many paid promotional options when you’re looking to market your plugin or theme that it’s hard to know which sites will actually have a positive impact on…
Innovating from India: Shilpa Shah of Hummingbird Web Solutions
Today, we have the privilege to speak with Shilpa Shah, co-founder of Hummingbird Web Solutions, a WordPress focused company with over 60 employees based out of Pune, India. Hummingbird Web…
WordPress Products, Audited: WP Simple Giveaways by Igor Benić
Hey folks! This is the newest article in our series “WordPress Products, Audited” where we offer advice for plugin and theme businesses to help you optimize conversion rates. The goal…
Black Friday + Cyber Monday 2019 is Coming! Are You Ready?
Black Friday is almost here and we’re getting ready at Freemius! Is it the best day of the year? It definitely could be if you have your marketing strategy planned…