Why You Should Make Your Plugin or Theme Multilingual-friendly (+How to Do it)
It’s a lot of work to build a plugin or theme, and it can seem like extra, unnecessary work to add multilingual support to your project. However, based on our…
Elevating Your Marketing Strategies
Getting the Most Out of Reviews & Testimonials for WordPress Plugin & Theme Shops
As the owner of a WordPress agency for over 10 years, I’ve purchased tons of different plugins and themes. Every single time, I’ve analyzed their reviews before making the purchase….
9 Sites to Promote Your Plugin or Theme (Ranked by Domain Authority)
There are so many paid promotional options when you’re looking to market your plugin or theme that it’s hard to know which sites will actually have a positive impact on…
How to Translate WordPress Plugins and Themes with Google Translate API
You may know that over 835 million websites use WordPress today. But how can you ensure your plugin or theme can be used as widely as possible within the ecosystem?…
How to Use Social Proof to Boost WordPress Plugin and Theme Sales
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…
The Marketing Handbook for WordPress Plugin and Theme Developers
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
Creative, Modern Ways To Reach New Relevant Audiences For Your WordPress Plugin/Theme
Any WordPress plugin or theme without engaged and relevant audiences of users will have a very hard time justifying the resources that are being put into developing & maintaining it….
Should You Incentivize User Feedback For Your WordPress Plugin/Theme?
All WordPress plugin/theme sellers who sell their WordPress products through Freemius are added to a Freemius DEV Slack channel, where discussions about WordPress business best practices, as well as consultation…
How to Create A Video That Easily Drives More Downloads and Sales for Your WordPress Plugin
If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes…
How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers….
The Ultimate Guide To An Affiliate Program For WordPress Plugins And Themes
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be…
How to Code AND Promote WordPress Products at the Same Time
One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working…
This Is Why WordPress Product Owners Need to Capture User Email from Day 1
Anyone who has ever built a product for WordPress (plugin or theme) and tried distributing it via the WordPress.org repository knows that user emails are not part of the bargain….
How To Connect Your WordPress Plugin With the Right Audience
Even though you have come up with the ultimate WordPress plugin solution, WordPress users do not know about it yet. This translates into no users, no downloads, and no revenue…
7 Lessons to Learn from Presidential Campaigns for Marketing Your Plugin
Well, the 2016 presidential race is definitely in full swing. The candidates for each party are set and not a day goes by that we don’t hear something in the…