Standing out in crowded markets can feel like an uphill battle — especially if you’re part of a small team or working solo with limited marketing resources. But there’s a…
Outbound sales often get a bad rap, especially among solo software makers and small businesses. When you hear the terms “outbound” and “sales” together, is the first thing that comes…
Let’s cut to the chase: Selling WordPress plugins ain’t easy. Solo plugin makers and SMBs in the space need to use all means available to convert customers and drive revenue.
Mastering the art of inbound sales can help bootstrapped software makers and SMBs increase revenue by attracting, engaging, and converting more customers — without breaking the bank.
Nowadays, breaking new ground in WordPress is like herding cats. The market’s matured: almost every possible niche is filled with plugins, themes, or static software offering solutions that compete for…
Let’s not beat around the bush — many (if not most) software makers would rather focus on product development than sink their teeth into marketing and sales. But, ironically, you…
Making software products is the fun part 🚀 Selling them is where things get tricky 📉 With numerous sales tools and technologies available, software creators need to find the right…
If you’re a new plugin creator, there’s a good chance that you’ve probably heard of AppSumo. For new plugin creators especially, AppSumo can seem like an answer to your prayers….
Many folks have had a dramatic year due to coronavirus – not just in our personal lives, but also in our plugin and theme sales. The massive rise in working…
Did you know the #1 reason users deactivate a WordPress plugin or theme is that they couldn’t figure out how to use it? This thought makes me toss and turn…
Welcome to the first edition of our “WordPress Products, Audited” series. We’re thrilled (yes, thrilled!) to launch this series which will enable us to help WordPress theme and plugin developers…
According to a study commissioned by WP Engine, 57% of enterprises use WordPress. Is your WordPress plugin or theme business ready for enterprise clients?
One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working…
In this article, I’m going to have a thorough look at the most popular theme marketplace for WordPress themes. We’re going to try and understand the pros and cons of…
You’ve probably read a lot about conversion rate optimization (CRO), the practice of testing user experiences to encourage visitors to take actions that drive value. If you care about your…
