plugin.fm Season 3 Recap: What Software Makers Really Need to Know About Marketing
Season 3 of plugin.fm just wrapped, and this one felt different.
Tag: wordpress
The Success Stories of AAWP, ClickWhale, and MH Themes: Florian Daugalies
Welcome, Florian! Please tell us about your background, what inspired you to become a developer, and what you do outside of work. Thanks so much! I’m Florian, 40 years young,…
Stop Wasting Time: The Proven Marketing Automation Strategy to Grow Your Software Business Faster
If you’re still handling repetitive marketing tasks manually, you’re not just wasting valuable time – you’re actively taking hours away from product development, feature improvements, and the core work that…
How to Increase Software Adoption: Actionable Tips for Makers
Getting users to buy or sign up is just the first step, but true adoption happens when your product becomes essential to their daily workflow. The challenge? Even the best…
Love, Work, and WordPress: How Brad and Tam Vincent Manage FooPlugins
Running a business with your spouse while managing a full-time job is no small feat. But for Brad and Tam Vincent, it’s been a journey of growth and teamwork. With…
Why Makers Are Leaving WordPress Marketplaces — And What’s Next
Software selling has changed, and WordPress marketplaces must adapt or risk becoming obsolete. Sales platforms have made it easier than ever for makers to sell their products independently, undercutting the…
Escaping the MyCommerce Nightmare: How Milan Petrovic of Dev4Press Successfully Migrated to Freemius
Last week, software makers worldwide faced a crisis: MyCommerce, a long-standing payment and eCommerce solution owned by Digital River, abruptly shut down and filed for insolvency. For many, this is…
How to Use Strategic Partnerships to Unlock Exponential Growth for Your Software Business
Growing a software business is becoming increasingly challenging. While traditional channels like social media and SEO remain important, rising costs and crowded markets make it harder for independent makers and…
plugin.fm Returns: Bridging Makers, Great Products, and Smart Marketing
Cue the horns 📯: plugin.fm is back! 💥 Season 3 of plugin.fm launches today, zeroing in on a topic that can make or break any software business: marketing.
Feature Prioritization 101: How to Plot a Successful Software Product Roadmap
Creativity sparks innovation, but true growth and customer satisfaction come from prioritizing features that align with user needs and business goals, and deliver tangible, long-term value.
No Shortcuts, Just Hard Work: How Robert Abela from Melapress Built Security Plugins Trusted by Enterprises
Success is a journey of continuous learning for many software makers, and Robert Abela’s story is no exception. He believes wholeheartedly that long-term dedication and hard work are the keys…
Your 2024 BFCM Playbook: How to Boost Your Sales Without Halving Your Prices
Got the Black Friday / Cyber Monday jitters? It’s easy to feel overwhelmed by big brands and their flashy campaigns. But here’s the thing: you don’t need a massive budget…
AppSumo Marketplace & Lifetime Deals: A Smart Play or Risky Move for Your WordPress Products?
AppSumo is known for offering great deals, helping digital creators reach an audience eager for discounts. For new WordPress product makers, it’s a great way to gain visibility and grow…
From Creation to Communication: Crafting a Unique Selling Proposition that Resonates
Standing out in crowded markets can feel like an uphill battle — especially if you’re part of a small team or working solo with limited marketing resources. But there’s a…
EU VAT Reverse Charge Simplified: Essential Guide for Software Makers
EU VAT reverse charge can be a real challenge for makers and businesses selling software products across the European Union. With different VAT rates in each country and strict rules…