Should You Sell A Premium WordPress Theme Or A Free WordPress Theme With Paid Add-ons?
In this post, I am going to share the benefits and drawbacks I considered, and the lessons I have learned in my journey of selling a free theme with paid…
“Our Biggest Challenges in Running A WordPress Plugin & Theme Business in 2018” by MotoPress
In this guest post by Alexander Mat, co-founder at MotoPress, he shares and discusses his company’s biggest challenges in today’s saturated and Guten-stirred WordPress business sphere. MotoPress has been financially…
“WordPress Security Solutions Are Still Inaccessible” – Interviewing French “Mister Security”, Julio Potier
Julio Potier is a prominent figure in the WordPress security scene. Based in France, he developed SecuPress, a plugin that makes securing WordPress websites easy. He also co-founded WP Media,…
How GIFs Increase Your Plugin’s Conversion Rate in The WordPress.org Repository
Plugin marketing pages are the most valuable resource for getting your plugin into the hands of your users. Regardless of which type of business model you follow, the quality of…
How Black Friday & Cyber Monday Generated Huge Revenue Spikes
This year (2017), Black Friday was huge for online shopping, and Cyber Monday managed to be even bigger, making Thanksgiving Weekend feel like the calm before the storm. Not surprisingly,…
Themekraft’s Plugins Saved From EU VAT Mess With Freemius Migration
This success story will focus on Sven Lehnert’s amazing entrepreneurial journey. Sven is a developer and a businessman from Germany who most famously created BuddyForms. He’s also the CEO at…
Best Practices for Starting A Profitable WordPress Theme Business in 2018
My name is Michael Hebenstreit and I’m the founder & CEO of Array Internet, a media company located in Frankfurt am Main (Germany). With our brand, MH Themes, we’ve been…
What Gutenberg Means for The Future Of Commercial WordPress Products
I just returned from two weeks of intense traveling, which started with WordCamp Riga, where I gave the opening keynote – A Crash Course On Building A Sustainable Plugin/Theme Business…
You Shouldn’t Put All Your Eggs In The WordPress Basket – Interviewing CreativeMinds CEO, David Rashty
Today we’ll get to pick David Rashty’s brain about WordPress-based product businesses and entrepreneurship. David owns several WordPress-based products, as well as various Magento-based ones. Additionally, he’s a seed investor, actively…
The Ultimate Guide To An Affiliate Program For WordPress Plugins And Themes
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be…
How to Code AND Promote WordPress Products at the Same Time
One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working…
Why WordPress Marketplaces Need the Right Products – Mike Stott
Today, we’re publishing an interview with another great WordPress entrepreneur, Mike Stott, Founder of Epic Plugins, Epic Themes and co-founder of Zero Bullsh*t CRM.
How to Sell Your WordPress Product Business
If you’ve been following the WordPress products space, it’s hard to ignore all the plugin and theme acquisitions going around. While it’s a common thing, surprisingly, there’s almost no public…
Three Types of WordPress Product Customers You Should Fire (and How to Fire Them)
It’s inevitable in any business that some users will not be satisfied with what you are able to provide for them, or may become a drain on you or your…
A Customer Picks Up Your WordPress Plugin Or Theme & Ditches It: How To Handle Cart Abandonment
You’ve got your products ready, with a proper checkout in place, and have customers visiting your premium WordPress plugins or themes online shop. They spend time checking out your products, adding…