As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
“Building a WordPress plugin or theme is just the beginning. Without an engaged and relevant audience, it’s tough to justify the time and resources spent on development and maintenance. In…
David Aguilera is the Chief Product & Quality Officer at rapidly growing Nelio. We met at the last WordCamp in Paris and, after chatting for a while, I figured it would…
If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes…
The WordPress market is overflowing with fantastic products. Competition is fierce in every niche imaginable, so — naturally — trying to enter with a new solution and winning over customers…
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers….
Plugin marketing pages are the most valuable resource for getting your plugin into the hands of your users. Regardless of which type of business model you follow, the quality of…
One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working…
I’m finally getting to interview one of my favorite figures in the WordPress community. He’s a dev & CEO at ProteusThemes and also one of the friendliest people I got…
If somehow you happened to have missed the successful product launch of Freemius Insights for WordPress Themes from a couple of weeks ago – just read this to get updated….
Promoting a WordPress plugin the ‘old-fashioned’ way is becoming harder and harder. People have become savvy to outbound marketing strategies.
