WCEU 2019: My First WordCamp Experience with the Freemius Team
While the Freemius CEO Vova Feldman has been networking with cool people at WordCamps for years, there were a lot of “firsts” for me at WCEU 2019. Not only was…
Tag: marketing
How to Use Social Proof to Boost WordPress Plugin and Theme Sales
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…
The Marketing Handbook for WordPress Plugin and Theme Developers
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
David Braun and TemplateMonster – From a Web Design Studio to One of The Top WordPress Theme Marketplaces
Today I’m interviewing David Braun, the CEO & co-founder at TemplateMonster: one of the leading marketplaces in the WordPress products ecosystem. If you have ever considered starting a marketplace for…
Creative, Modern Ways To Reach New Relevant Audiences For Your WordPress Plugin/Theme
Any WordPress plugin or theme without engaged and relevant audiences of users will have a very hard time justifying the resources that are being put into developing & maintaining it….
How to Create A Video That Easily Drives More Downloads and Sales for Your WordPress Plugin
If you haven’t yet noticed, online video is changing the way that we learn and make our buying decisions. The ability to use video as an interactive storytelling medium makes…
Freemius Is Now GDPR Ready! Here’s What You Need To Do For Your WordPress Plugin Or Theme Store:
As you all know, the EU General Data Protection Regulation (GDPR) takes effect today! (May 25th, 2018). It aims to protect fundamental privacy rights and the personal data of European…
How We Use Email Marketing Automation to Fill The Gaps for New Subscribers And Bump Up The Blog’s Conversion Rate
We’ve recently decided to take advantage of MailChimp’s (free) email marketing automation feature in order to fill a gap we’ve been unable to manually bridge for our new blog subscribers….
“Our Biggest Challenges in Running A WordPress Plugin & Theme Business in 2018” by MotoPress
In this guest post by Alexander Mat, co-founder at MotoPress, he shares and discusses his company’s biggest challenges in today’s saturated and Guten-stirred WordPress business sphere. MotoPress has been financially…
How GIFs Increase Your Plugin’s Conversion Rate in The WordPress.org Repository
Plugin marketing pages are the most valuable resource for getting your plugin into the hands of your users. Regardless of which type of business model you follow, the quality of…
How Black Friday & Cyber Monday Generated Huge Revenue Spikes
This year (2017), Black Friday was huge for online shopping, and Cyber Monday managed to be even bigger, making Thanksgiving Weekend feel like the calm before the storm. Not surprisingly,…
The Ultimate Guide To An Affiliate Program For WordPress Plugins And Themes
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be…
How to Code AND Promote WordPress Products at the Same Time
One of the most surprising things about selling products is that quality doesn’t affect sales. At least not on its own. Something I’ve seen over and over again while working…
Why WordPress Marketplaces Need the Right Products – Mike Stott
Today, we’re publishing an interview with another great WordPress entrepreneur, Mike Stott, Founder of Epic Plugins, Epic Themes and co-founder of Zero Bullsh*t CRM.
After Shifting from Development, Primož Cigler Is The Perfect Technical Marketer for A WordPress Products Business
I’m finally getting to interview one of my favorite figures in the WordPress community. He’s a dev & CEO at ProteusThemes and also one of the friendliest people I got…