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Customize Email Sender and Reply-To Addresses

Freemius allows developers to customize the sender and reply-to email addresses used in transactional emails sent to customers. These settings can be configured at both the store level and the product level within the Freemius Developer Dashboard.

This guide provides instructions for configuring email settings and invoice details to reflect your brand appropriately.

Customizing Email Addresses​

Store-Level Email Settings​

When configured at the store level, the custom email addresses will be applied to all products under the selected store by default. Here is how to customize the email addresses:

  1. Log in to your Freemius Developer Dashboard.
  2. From the top-left menu, select the relevant Store under the Freemius logo.
  3. Scroll down in the sidebar and select the Emails panel.
  4. Fill in the required details for label and email address. The details are automatically saved once you focus out of the field.

Product-Level Email Settings​

If you wish to override the store-level settings for a specific product, you can configure email addresses at the product level. Here is how to customize the email addresses:

  1. Log in to your Freemius Developer Dashboard.
  2. From the top-left menu, select the relevant Product.
  3. Scroll down and click on the Emails panel.
  4. Fill in the required details for label and email address. The details are automatically saved once you focus out of the field.
note

Make sure you setup DKIM to verify your custom email addresses so as to minimize delivery issues. Otherwise Freemius will fallback to using its own email addresses for sending transactional emails.

Understanding Different Email Configurations​

Freemius uses the following configuration for various emails:

General System Address​

Primarily used for all commerce-related transactional emails, such as purchase receipts, subscriptions, renewals, license expirations, and similar notifications.

We strongly recommend customizing this email address to reflect your brand.

Don't Reply Address​

Used as the reply-to address for certain transactional and other system emails where replies are not expected or monitored.

If you do not set this, your account's email address will be used instead.

Developer Personal Assistance​

This email address is used as the sender for specific customer cancellation actions; for example, when a trial is canceled or when a user immediately uninstalls a product.

General Support​

Used as the:

Other and Future Uses​

We have the following addresses reserved for future use or specific scenarios:

  • Technical Support Rep
  • Setup Happiness Rep

Although these email addresses are not currently active, you can customize them in anticipation of potential future functionality.

Fallback Sender Behavior for Transactional Emails​

While the above configuration customizes the sender and reply-to addresses, Freemius will apply a fallback to ensure deliverability in the following situations:

  • Your domain is not authenticated with DKIM.
  • The sender email does not belong to the authenticated domain.
  • You are using a common email provider like Gmail or Outlook.

In these cases:

  • The sender address will be [email protected].
  • The sender name will be {{ productTitle }} via Freemius (e.g., "Awesome Product via Freemius").
  • The reply-to address will remain the email address configured in the Developer Dashboard.

This fallback ensures reliable delivery of important transactional commerce emails.

You can configure custom addresses and authenticate your domain to avoid this fallback behavior.

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