Build. Sell. Grow.
Actionable content for software makers — including SaaS founders, app developers, and plugin/theme authors.
We share practical strategies on product validation, pricing, marketing, checkout optimization, and growth — all tailored for indie developers to small software companies ready to scale.
Software selling has changed, and WordPress marketplaces must adapt or risk becoming obsolete. Sales platforms have made it easier than ever for makers to sell their products independently, undercutting the…
Plugin development is one of many ways to make money with WordPress, but if you’re just starting out as a plugin developer, figuring out the path to success isn’t easy….
This is not your average, generic business guide. The insights we’re sharing are backed by data, experiments, and accumulated first-hand experience from the makers of hundreds of WordPress plugin and…
The new WordPress plugin repository was officially released, replacing the old “legacy” one. Many community members (including me) feel that most of the issues that were addressed during the feedback…
Season 3 of plugin.fm just wrapped, and this one felt different.
Salü, WordPress makers! Four flights. Countless conversations. A few unforgettable parties. A missing suitcase. And one very hyped team, now back home from Basel, and still buzzing. WCEU 2025 was…
More clarity, more control, less admin. That’s the theme for May.
Before Code Snippets Pro powered over a million installs, it was a side project built on nights and weekends. Developer Shea Bunge created the original plugin to simplify custom code…
A growth roadmap with concise, actionable tips for every milestone of WordPress product development.
If you’re new to WordPress plugin development You might be asking yourself whether you should release a limited, free version of your plugin with an option to upgrade, or maybe just…
Trials for software products and SaaS (Software as a Service) has been a standard practice for years and is considered as an excellent way to get a higher reach and…
WooCommerce, iThemes Exchange, and other successful WordPress companies have managed to build significant businesses through the add-ons monetization model. It’s very tempting just to follow in their footsteps based on…
The post is a followup to WP Rocket’s Transparency Report – Why You Shouldn’t Offer Lifetime Licenses. The reason I was so intrigued by the title is because I was…
This is the most expensive blog post I ever posted – it cost our plugin company over $2,000, and I’m not kidding nor exaggerating.
In 2017, WooCommerce dropped its 50% Renewals Discount and got some backfire from the community due to how it was rolled out. This inspired me to shed some light on…
So, you’ve started out as a WordPress Plugin Developer and are looking to make it big. You may be looking for a means of successfully selling your plugin, or perhaps…
If you’re a new plugin creator, there’s a good chance that you’ve probably heard of AppSumo. For new plugin creators especially, AppSumo can seem like an answer to your prayers….
In this article, I’m going to have a thorough look at the most popular theme marketplace for WordPress themes. We’re going to try and understand the pros and cons of…
Building in public is more than a development approach: it can be an immersive, inspiring experience that weaves together transparency, community, and product innovation. In a landscape where the lines…
When your plugin or theme business reaches a certain maturity, inevitably, you start to explore additional revenue streams. One trendy channel is affiliation. Setting up an Affiliate Program can be…
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
The team at Freemius writes some of the best content in the WordPress space. It's the kind of reading I bookmark for when I'm planning to sit with a coffee and enjoy but also take furious notes on what I need to do next to improve my business. It's top-notch, can't recommend it enough.
Matt Cromwell, GiveWP
You design incredible products, and it’s driving profitable growth for your WordPress business. With an ‘official’ declaration that WordPress powers 43.4% of the internet based on the latest reports, it’s…
On the cusp of 2022, the market share of WordPress is bigger than ever. But as new plugin and theme developers enter the market to seize the perceived opportunity, major…
If you’ve been following the WordPress products space, it’s hard to ignore all the plugin and theme acquisitions going around. While it’s a common thing, surprisingly, there’s almost no public…
About a year ago we started the Experts Corner video series. We reached out to influential, experienced product business owners in the WordPress space, asking them to share their thoughts…
Nearly 6 months ago, we launched Experts Corner – Round I and received a wonderful response from our community and makers. The experts have had a chance to share some…
Building a great WordPress plugin is hard.
For software product makers, nothing is certain in life except for (death by) support tickets and taxes 😩 and we’ve got some bad news for those who are lax on…
US sales tax is an ever-growing thorn in the side of solopreneurs and SMBs 🌵 As of 2018, anyone selling software and SaaS products in the US must collect US…
The UK’s imminent departure from the EU (European Union) has left businesses across Europe struggling to understand how this change will affect them. For WordPress theme and plugin businesses, it…
If you’re a relatively experienced WordPress plugin developer, you’ve most likely already asked yourself this question – possibly more than once. If you’re a relatively new WordPress plugin developer, you’re…
Hosting a plugin on the WordPress.org repository is one of the most popular (and effective) ways of kickstarting a successful freemium business. If it’s your first time submitting a plugin…
Plugin marketing pages are the most valuable resource for getting your plugin into the hands of your users. Regardless of which type of business model you follow, the quality of…
Stuck growing your product revenue? You’re not alone! We know first-hand how hard it can be to break through a growth barrier in your business. We see so many plugin & theme developers get stuck at $3-5k in monthly revenue without knowing what else they can do with their limited resources.
We know how to break that pattern - this is what we specialize in. If you feel that struggle too, let’s have a chat about how we can help you fully utilize your business financial potential.
Do you hand over the coding keys to a lead engineer or do you keep them? This is a question most technical founders will have to answer as their WordPress…
From cutting office costs to choosing from an international pool of candidates, remote work offers plenty of perks to founders and their companies. However, one concern looms large in this…
My name is Milan, and I am the owner of Dev4Press, a company dedicated to WordPress and bbPress plugins development. Dev4Press was created in 2009 as a side project, and…
I want to share some secrets about how I’ve been growth hacking with daily “Hot Tips” leading up to the launch of my Landing Page Masterclass. This is a unique…
Have you ever heard of a WordPress plugin (or theme) that made over $100,000 in its first 30 days after launch? After spending hours Googling for successful plugins in the…
If somehow you happened to have missed the successful product launch of Freemius Insights for WordPress Themes from a couple of weeks ago – just read this to get updated….
I’ve been working on my WordPress plugin, RatingWidget, for a while. It was clear to me from the beginning that the number of reviews and average rating were playing a…
Many WordPress plugin developers have started to pursue the add-ons model to monetize their plugin, especially after seeing the great success of WooCommerce, which was just acquired for $30M by…
Building a WordPress website is all about customization to make it look and act the way a customer wants. So, what does that mean for plugin and theme developers like…