This is our third release of WordPress Products: Audited, where we help developers optimize their business strategy for more sales & conversions. We’ve realized over the years that many product…
Hello everyone! Today we are interviewing Raitis Sevelis, the Head of Product at Visual Composer. I had the pleasure of meeting Michael Makijenko, Visual Composer CEO, and Raitis at several…
You may know that over 835 million websites use WordPress today. But how can you ensure your plugin or theme can be used as widely as possible within the ecosystem?…
Today we’re excited to interview Jan Thielemann – a self-taught Divi module developer who built his WordPress business Divi Sensei and sells a host of other Divi modules and add-ons!…
While the Freemius CEO Vova Feldman has been networking with cool people at WordCamps for years, there were a lot of “firsts” for me at WCEU 2019. Not only was…
Release Notes include our periodic updates that highlight the recent product improvements we’ve made, so you can easily stay up-to-date on what’s new. Here’s what we launched between December 2018…
The goal for all WordPress plugin and theme businesses should be to provide 5-star customer support. From a marketing perspective, this is one of the best ways to build long-term…
Social proof leverages positive feedback to boost your sales. Just think about it—when you’re making any (big) purchases, you’re likely to go online and read reviews before making a final…
As you might already know, product people—especially developers—usually don’t enjoy doing marketing. Developing plugins, themes, or other types of digital products gets their creative juices flowing, but when it comes…
For a variety of possible reasons, if you’re a WordPress plugin or theme owner, you may find yourself in a situation where your product is slowly dying out (or can…
This is the second part of our “WordPress Products, Audited” series, where we try to help WordPress plugin and theme developers optimize their products for more sales & conversions in…
Unlike with hardware or consumer products, people who purchase your WordPress software product don’t actually have to go back to your store and physically return it to get a refund….
The UK’s imminent departure from the EU (European Union) has left businesses across Europe struggling to understand how this change will affect them. For WordPress theme and plugin businesses, it…
This week was pretty intense for our team as we had to deal with a security vulnerability. Security is top priority for us and this is the first major vulnerability…
Gone are the days in which you could wrap a few PHP functions into a WordPress plugin or even quickly convert a PSD file into a generic WordPress theme and…
