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The License Renewals Mechanism

All Freemius subscriptions are automatically renewed. When a renewal payment is successfully processed, the associated license will automatically be extended, based on the billing cycle. In case there’s a delay with the renewal payment processing the license will be set to Expired mode until the renewal is processed.

When there’s an issue processing the renewal payment, an Automated Emails Dunning Campaign will be triggered in order to recover the failed payment.

If the subscription is canceled prior to the automatic renewal an automated emails campaign will be triggered, before the license expiration, using the following schedule:

  • 30 days before license expiration
  • 7 days before license expiration
  • 2 days before license expiration
  • 1 day after license expiration

Each email contains a secure direct link to renew the license.

If the customer renews the license prior to the expiration date, the license will be extended for an additional 30 or 365 days (based on their selected billing period).
For example, if the license was renewed 5 days prior to the expiration, and the customer has chosen an annual billing cycle, the license will expire 370 days after the renewal date (5 days + 365 days).

Manual License Renewal

There’s also an option to send a license renewal email manually from within the Freemius Developer dashboard. Just follow these steps:
1. Go to the LICENSES.
2. Change the filter from Active to All.

3. Search for the relevant license key (using the license key or ID).
4. Hover over the license and click the recycle icon to send the renewal email to the license owner: