WordPress Solution Pricing

Our pricing model is built around giving you the right tools for your needs. The base price of 4.7% covers core features for all software types. For WordPress, an extra 2.3% is added — not only to unlock specialized features, but also to cover ongoing compliance with the WordPress guidelines, and the server resources needed to handle software updates, usage tracking, audience analytics, and more.

Here’s a list of noticeable WordPress-specific features:

Choosing between solutions

Just like in programming, abstractions let you work faster by taking care of lower-level challenges. The WordPress plan removes many of the technical and operational hassles so you can focus on growing your business, but it comes with reduced customization flexibility and higher costs. We understand that software makers have different styles, so choosing the right level really depends on you.

Choose WordPress solution if:

• You want a full-featured solution that handles everything from licensing and automatic updates to compliance with wp.org guidelines.
• You prefer to avoid the hassle of integrating and managing your own fulfillment and release management system, software updates, and server maintenance.
• You want to maximize your plugin or theme 5-star reviews on wp.org with an automated process.
• You value the power and increase in conversion of a frictionless upgrade flow within the WP Admin without the need to go through your site.
• You want to grow your email list with a high-converting opt-in mechanism for your free product., usage tracking and uninstall feedback collection to battle abandonment rate.
• You prefer to go with a proven, robust licensing system to reduce the risk of unauthorized use without needing to develop your own custom solution.
• You prefer to delegate compliance with the latest WordPress releases and developments (like Playground) and WordPress.org guidelines to WordPress experts with connections to the leadership driving the project, keeping your plugin or theme updated as standards change.
• Your plugin or theme has a free version, and you prefer to manage a single code base for both the free and paid features with an automated deployment solution to strip the paid logic out before distributing the free version to the wp.org repository.

Choose SaaS & software solution if:

• You’ve already built a custom licensing solution or want to integrate unique functionalities that don’t necessarily need to align with standard WordPress practices.
• You’re comfortable with servers and prefer setting up your own fulfillment and release management system, handling software updates by yourself, and don’t mind the extra effort to integrate it with Freemius licensing using the API.
• Sales analytics is sufficient for you and you don’t care about gathering data like the WordPress versions and languages of sites using your products.
• You don’t offer a free version, so collecting emails from free users isn’t a thing.
• Your product is freemium, and you don’t mind maintaining two separate code bases for the free and paid version.
• You’re actively involved in the WordPress community and stay up-to-date with all the WordPress guidelines changes, so handling compliance with the latest requirements is a piece of cake for you.

By choosing the WordPress solution, you’re investing in a solution that not only brings additional features but also takes care of technical hassles, allowing you to concentrate on what matters most.