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The License Renewals Mechanism

All Freemius subscriptions are automatically renewed. When a renewal payment is successfully processed, the associated license will automatically be extended, based on the billing cycle. In case there’s a delay with the renewal payment processing the license will be set to Expired mode until the renewal is processed. When there’s an issue processing the renewal … Continued

Can I offer a discount on license renewals?

Yes, you can. Keep in mind though, that our annual and monthly plans renew automatically.
This means that customers don’t have to take any proactive action to renew the license.
In other words, you don’t need to convince the customer to renew. The decision is whether to cancel the license or continue. Unless a customer is unhappy with your plugin or has stopped using it, a renewal discount has no significant effect on that decision.

Therefore, as a rule of thumb, we do not recommend setting a discount for renewals unless your plugin does not provide a continued value (e.g. a migration plugin, or any one-time action plugin). In that case, maybe it is worth setting up a lifetime price.

What does the license renewal process look like for customers?

All plans (besides lifetime / one-time plan) are automatically renewed.
For annual plans, the customer will receive a friendly reminder email a month prior to the renewal date, giving them enough time to cancel the subscription, if they wish to do so.

Refund Payment

This document outlines the various refund options and procedures available to software makers using Freemius. We empower software makers to issue refunds for product purchases and subscriptions, offering the following options: Full refunds Partial refunds VAT refunds US sales tax refunds Additionally, full refunds can be processed, excluding fees, helping makers avoid losses on refunded … Continued

Calculating Churn Rate

Churn rate represents the percentage of customers who cancel their subscriptions within a given period. This guide will walk you through different approaches to calculating churn using data from Freemius. Churn as a Key Business Metric Understanding churn is critical for measuring the retention of your software subscribers. It is a key metric often evaluated … Continued

SaaS Integration

This example covers a SaaS that has a sign-up process, allows a single account-level per user, and can also support account add-ons/extras. Initial Steps Sign-up to Freemius Create a new SaaS product Go to the Plans and configure the plans and prices Checkout Integration You can integrate the checkout as a modal dialog triggered using … Continued

Explore the User Dashboard

One of the most important aspects of selling a plugin or theme is allowing your users to manage their relationship with you. Freemius provides a fully-featured User Dashboard that can easily be embedded on your site using a custom plugin from Freemius. For instructions on how to set up the User Dashboard on your site, … Continued

Making Your First Sale

Welcome to your first steps selling through Freemius! This guide will help you set up and test your checkout/buy button to ensure everything is working perfectly before going live. Freemius offers multiple ways for users to purchase your product: Hosted Checkout Checkout Overlay In-Dashboard Upgrading in WP Admin Hosted Checkout Freemius provides direct checkout links … Continued

Our Pricing

Before we get to making your first sale, it’s important to know what it will cost to use Freemius. Even if you’ve already reviewed our Pricing page, we want to ensure everything is crystal clear. No upfront fees You only start paying when you start earning. With Freemius’ revenue-sharing model, you won’t pay a dime … Continued

Special Coupons & Discounts

A subscriptions-based model thrives on conversions and renewals and dies by churn rate. To ensure you fall into the former category, we’ve implemented special contextual discounts to improve the commercial experience for your users and customers. You can access our four special discounts in the Developer Dashboard by navigating to Coupons and clicking on the … Continued